Scrunch

Pricing

  • Core: $250/month (125 prompts across ChatGPT, Perplexity, Google AI, Copilot)
  • Enterprise: custom

Funding

$26 million

Overview

Scrunch was founded in 2023 and emerged from stealth in 2024. It covers monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP), which auto-detects when AI traffic is visiting your site and serves up an optimized version for bot traffic consumption.

Agent Experience control. Scrunch's AXP gives teams fine-grained control over what LLM bots see on any page or path. Apply rules to block, redirect, or strip scripts; review a full change log and redeploy any previous version; and use the comparison preview to see exactly what HTML is delivered to LLM bots alongside token differences versus the human-facing page.

Reporting customization and granularity. Reporting is filterable by persona, topic, prompt funnel stage, and custom tags — individually or in combination. This makes it possible to isolate specific slices of performance, such as third-party citations where your brand isn't mentioned, filtered by persona and funnel stage, in a single report.

API-first. All agent traffic, query, and response data is accessible via API, making it straightforward to push data into your data warehouse or BI tools. The Responses API returns full AI answers, citations, sentiment, competitor mentions, and metadata for every prompt execution.

End-to-end visibility and optimization. Scrunch connects agent traffic, prompt and citation performance, AI search trends, and technical page signals to surface prioritized recommendations — showing which pages will have the highest impact if optimized, with both technical and content guidance to act on.

Worth noting

Unlike some other vendors on this list, Scrunch doesn't currently offer AI-generated content capabilities.

Features

Monitoring

Track how often your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Claude, and other LLMs. See share of voice, prompt coverage, and visibility trends over time.

Auditing

Analyze which pages and content are being cited by AI engines. Identify gaps, see competitor presence, and understand which sources AI models rely on for your industry.

Optimization

Get actionable recommendations to improve content so it ranks better in AI answers. Align your pages with the prompts that matter and refine structure for LLM-friendly consumption.

Content Delivery

Scrunch delivers content directly to LLMs via the Agent Experience Platform (AXP), which auto-detects when AI traffic is visiting your site and serves up an optimized version for bot traffic consumption.

Enterprise Ready

Built for scale with SSO, team management, API access, and support tailored to larger organizations.

Customer quotes and success stories

Customer quotes and success stories from teams using Scrunch for AI search visibility, GEO, and AEO optimization.