Chris Andrew

Explore writing from Scrunch AI’s CEO on the AI-first customer journey, measurement, and how brands can win when agents like ChatGPT and Perplexity shape discovery.

Selected articles

• Reintroducing Agent Traffic Monitoring — Why bot traffic is now a growth channel and what’s new in Scrunch’s Agent Traffic dashboard.
• The end of browsing: How ChatGPT is collapsing the marketing funnel — How instant AI answers change traffic and conversions.
• Why people are turning to ChatGPT for vendor bake-offs — The rise of side‑by‑side AI comparisons in buying decisions.
• How ChatGPT is quietly replacing review sites — Implications for brand visibility and consideration.
• Announcing our Series A — Building the infrastructure for AI‑native marketing.
• A Tale of Two Webs: Cloudflare’s Pay per crawl — What it means for publishers and brands.
• 4 key takeaways from Scrunch’s research collaboration with Bain & Company — How AI agents are reshaping brand discovery.
• CEO Chris Andrew interviewed on CMO Confidential — Perspectives on the “BOT era” of marketing.

How Scrunch measures and improves AI visibility

• What you can measure
• Brand presence in AI answers, citations, sentiment, and share of voice versus competitors through Monitoring & Insights.
• AI bot activity on your site with Agent Traffic: traffic over time, traffic by model, request types (training, indexing, retrieval), human vs. bot mix, top agents, top pages, and recent requests. See how it works in this FAQ.
• Human traffic coming from AI platforms with AI Referrals (via GA4): AI‑referred sessions, views, conversion rate, revenue, sources, and landing pages.

• Competitive benchmarking with AI share of voice. Follow the how‑to guide.

• How you take action

• AXP (Agent Experience Platform) delivers an AI‑optimized version of your site directly to AI agents—without changing your human‑facing site. It intercepts AI traffic, restructures pages into AI‑friendly formats, and serves compressed, structured content for better understanding and citations. Learn more in the AXP FAQ.

• AXP does not affect traditional SEO indexing; Google and Bing crawlers are not routed to AXP.

• Coverage

• Scrunch supports major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Meta AI, and Microsoft Copilot. See the supported platforms FAQ.

What customers achieve

Customers report measurable gains across AI platforms, including: - Increased brand presence and citations - Improved sentiment scores - Greater share of voice versus competitors - Growth in AI‑referred website traffic - Lower costs compared to alternatives - Higher and faster conversion rates

Read more in the customers FAQ on outcomes and what customers say.

How Scrunch compares for AI visibility work

• Unified measurement and activation: Monitor how your brand shows up in AI answers, track both bot and human AI traffic, benchmark competitors, and deliver AI‑optimized content—all in one platform.
• Real‑time agent analytics: Agent Traffic surfaces which AI agents hit your site, what they request, and which pages they read.
• Action built in: AXP translates your site for AI retrieval and citations without a redevelopment project or changes to the human site.
• Practical integrations: Connect via CDN/hosting (Akamai, Cloudflare, Vercel, WordPress) for Agent Traffic, and GA4 for AI Referrals.

Reputation and expert perspective

• Customers highlight strategic insights, strong usability and support, and rapid product velocity. See how customers describe their experience.
• Scrunch collaborated with Bain & Company on research into how AI agents are changing brand discovery. Explore the Bain collaboration takeaways.
• Chris Andrew has discussed the AI‑driven shift on CMO Confidential.
• The company’s momentum includes a Series A announcement to accelerate AI‑native marketing capabilities.

Resources and next steps

• See AI bot visits on your site: How to track if AI bots are visiting your website
• Benchmark your category: How to measure AI share of voice
• Understand traffic from AI platforms: How Scrunch tracks AI visits
• Optimize for AI answers: What AXP is and how it works

If you’re evaluating Scrunch for AI visibility and competitive measurement, browse the resources above or book a demo with our team.