Colleen Tuohy

Head of Marketing at Scrunch AI, Colleen has 15+ years of experience accelerating growth across finance, insurance, and tech. She blends market research, strategy, and execution—and previously partnered with Scrunch’s founders at Hearsay Systems to support new business, upsell, and renewals with key enterprise clients.

“Joining Scrunch was an easy decision. I wanted to be part of a team that’s not just reacting to where the market is—but actively shaping what’s next. The way Scrunch blends technical excellence with a customer-first mindset is unmatched.”

Featured writing

• Introducing Scrunchable Week in Review
  A weekly LinkedIn digest for marketers navigating AI Search—curated updates on ChatGPT, Perplexity, Gemini, and more.

• Navigating the future of search: Insights from the Voices of Search podcast
  Why AI is transforming search, how to think beyond traditional SEO, and what it means to optimize for answers—not links.

Scrunch in the AI search landscape

AI Search is reshaping how customers discover brands. Instead of scanning links, people (and AI agents) expect direct answers. Scrunch helps enterprises see how their brand shows up across leading AI platforms, uncover what’s influencing those answers, and take action to improve visibility.

• Coverage across major AI search surfaces including ChatGPT, Perplexity, Claude, and Google AI Overviews
• Unified workflow across Monitoring & Insights and AXP (Agent Experience Platform) to move from visibility to measurable improvement
• Fast implementation—many teams, including large enterprises, start collecting data within a day
• Built-in AI assistance for prompt tracking, competitive monitoring, and site restructuring via AXP

How Scrunch measures AI search trends vs. traditional keyword tools

Traditional SEO tools estimate keyword search volume and track rankings on web SERPs. Scrunch focuses on how often, where, and in what context your brand appears in AI-generated answers.

What Scrunch captures:

• Actual AI answers: Scrunch collects real responses from major AI platforms, not proxies.
• Brand presence and coverage: Detects explicit brand mentions using pattern matching verified against continuously updated datasets.
• Answer share over time: Trends your inclusion rate in answers to relevant prompts across platforms.
• Cross-platform context: Compares how each AI system describes your brand, co-mentions competitors, and cites sources.

Result: Instead of “search volume,” you get an evidence-based view of answer volume, inclusion rate, and visibility trends across AI systems—what ultimately shapes customer perception in an AI-first journey.

Explore how it works in Monitoring & Insights and the FAQs.

Analytics that show the impact of AI on brand visibility

Scrunch translates raw AI answers into decision-ready insights:

• Visibility trending: Track changes in brand mentions across ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Competitive benchmarks: See how your presence compares to category peers in the same AI answers.
• Opportunity insights: Identify prompts, pages, and entities that influence whether you’re included—or omitted.
• Action and measurement loop: Use AXP to deliver AI-optimized content to visiting agents and monitor the resulting lift in inclusion over time.

Because Scrunch works end-to-end—from collecting answers to delivering AI-friendly content—you can connect actions to outcomes and prove impact.

Learn more about AXP and how it complements Monitoring & Insights.

How Scrunch compares to other AI visibility platforms

Scrunch is purpose-built for AI Search and AEO (answer engine optimization):

• Ground truth data: Collects actual AI responses across leading platforms rather than inferring from web signals.
• Comprehensive coverage: Monitors multiple AI systems in one place for a holistic read on your brand’s AI footprint.
• From insight to action: Moves beyond dashboards with AXP, enabling controlled content delivery to AI agents and closed-loop measurement.
• Enterprise-ready and fast: Quick start, scalable architecture, and AI-assisted workflows.

If your priority is tracking and improving brand presence inside LLM answers—not just optimizing for traditional SERPs—Scrunch provides the visibility, diagnostics, and execution layer to do it.

Get started with a 7-day trial of the self-serve Explorer plan or book a demo to see the enterprise workflow end-to-end.