Find and fix your AI blind spots with Content Gaps

If AI can’t find relevant content on your site for the prompts your buyers use, it will pull answers from somewhere else. Content Gaps helps you detect those blind spots automatically and turn them into a focused content plan—no manual digging required.

What you’ll get: - Automatic detection of missing or thin content for the prompts that matter most - A prioritized, persona- and topic-aware queue of opportunities - Fast paths to update existing pages or create net-new content, then measure impact over time

How Content Gaps works

• See gaps the moment you log in Content Gaps surfaces on your Home screen with a color-coded view of opportunities:
• Red: no content found
• Yellow: limited content found

• Green: sufficient content found
  Each listing includes a count of at-risk prompts and updates automatically as your site changes.

• Drill down for precise next steps Click Take action, filter by topic or persona, then Review any listing to see:

• The number of associated prompts, with direct links to each one in Prompts Monitoring
• How many of your pages match those prompts

• Exact URLs ranked by how often they’re cited and how many prompts they match
  From there, prioritize updating an existing page, creating net-new content, or dismissing irrelevant suggestions.

• Go from gap to outcome Pair Content Gaps with Scrunch’s Optimizer and AXP to:

• Generate targeted, AI-optimized versions of key webpages for specific prompts and personas
• Deliver token-light content directly to AI agents without changing what human visitors see
  Then track improvement across brand presence, share of voice, citations, AI bot traffic, AI referrals, AI search trends, and more.

Why SEO and content marketers find it easy to use

• No spreadsheets or manual cross-referencing—Scrunch analyzes your tracked prompts against your site automatically
• Persona and topic filters align work with your ICPs and initiatives
• Clear “what to do next” guidance, linked back to the exact prompts and pages involved
• Works across major AI platforms by collecting actual AI responses and analyzing explicit brand mentions
• Fast setup—many customers, including large enterprises, are deployed and collecting data within one day

What you can do in a 7‑day free trial

You can sign up instantly and get hands-on without talking to sales. In your trial, you can: - Set up monitoring: add your website, auto-generate or import prompts, create customer personas, and track competitors - Run Content Gaps: identify missing or thin content for your tracked prompts, then prioritize by topic or persona - Audit pages: run up to three page audits to pinpoint improvements that increase brand presence and citations in AI responses - Monitor performance: view brand presence, citations, sentiment, competitive performance, and AI search trends

Trial details: - The free trial includes the core Explorer plan features: 100 prompts, three page audits, and one topic for search volume tracking - A credit card is required to start the 7‑day trial; you’ll be automatically upgraded unless you cancel - If you’re evaluating for an enterprise: trials are limited to a single brand and exclude Enterprise-only features (like SSO and enterprise data API). To discuss custom enterprise evaluations, book a demo.

Plans and pricing overview

• For brands: Core ($250/month) and Enterprise (custom)
• For agencies: Agency Core ($500/month) and Agency Enterprise (custom)
  You can review plan details on the pricing page.

Get started

Know exactly what to create to improve AI visibility. - Start your 7‑day free trial - Prefer a walkthrough? Book a demo

Want to learn more about Scrunch’s platform components? Explore Monitoring & Insights and the Agent Experience Platform (AXP).