Shopping gives you a clear, product-level view of how AI platforms recommend what to buy—so you can win more “shelf space” in AI answers. Track which products appear, how they rank, who you’re competing against, which retailers capture the click, and the exact prompts driving results across ChatGPT, Copilot, and soon Perplexity.
What’s new at a glance: - Product performance: See how many of your SKUs show up in AI shopping results, where they rank, and which ones are gaining or losing ground. - Competitive landscape: Benchmark share of shelf and first-position win rate, and drill into competitor products by prompt. - Retailer visibility: Understand DTC share vs. third-party retailers, who gets the link, and where your AI-driven clicks are likely going. - Prompt-level insights: Identify the queries surfacing your products, where competitors beat you, and what AI answers actually look like.
Start a 7-day free trial or book a demo to see Shopping in action.
Job to be done: Replace manual spot checks with a board-ready view of product visibility across AI shopping results.
Scrunch automatically captures product recommendations from AI answers, classifies them (your brand, competitors, third parties), and turns them into actionable dashboards segmented by products, competitors, retailers, and prompts. Filter everything by time frame, sub-brand, persona, platform, topic, funnel stage, country, branded vs. non-branded prompts, and custom tags. Product feed ingestion is coming soon so you can define and monitor your full catalog.
Get the lay of the land with: - Unique products, competitors, retailers, and shopping prompts observed - Share of shelf to see how many recommendation slots belong to you vs. others - Retailer share to understand which domains capture the click - Brand presence to track how consistently your products appear over time
Then spotlight the SKUs AI recommends most often so you know where to double down—and where to investigate.
Job to be done: Quickly pinpoint which products are winning, slipping, or invisible across prompts, platforms, and personas.
Scrunch breaks down: - Your products: count of SKUs observed in AI shopping results - Average shelf position: average order your SKUs are recommended (lower is better) - Average rating: average product ratings as shown in AI answers
Track change over time, surface newly appearing vs. dropped-off SKUs, and see which products are moving up or down in average position. A searchable product table includes prompts observed, price ranges, ratings, average position, retailers, and first/last seen timestamps. Click any SKU to view its detail page, including price-by-retailer, position trends, and the exact prompts surfacing it.
Job to be done: Understand the real competitive set for AI shelf space—no DIY logging required.
See your competitive landscape via: - Competitors, top competitor by product count, and average co‑occurrence - First-position win rate to quantify how often you take the most-clicked spot - Competitor co‑occurrence to reveal who actually fights you for shelf space
Trend charts show how content updates, launches, and campaigns shift your AI performance. Explore rising/falling competitive SKUs and scan a scatter plot that maps observation frequency against average position to spot niche players, contenders, high-performers, and leaders.
Job to be done: Direct AI-driven demand to the right storefronts.
Scrunch surfaces: - Retailers, top retailer, and average retailer position for your SKUs - DTC share to quantify how often AI links to your site vs. third-party retailers - Retailer share for a precise split by domain (e.g., how much Amazon vs. your site) - Retailer co‑occurrence to see who most often “intercepts” DTC traffic
Visualize retailer performance over time, see who gets the link when you win the top slot, and segment retailers into low-presence, niche, high-traffic, or leaders. If an unintended retailer dominates, you’ll have the data to start the right conversation.
Job to be done: Prioritize the prompts that matter most for product visibility and revenue.
Prompt-level insights include: - Count of shopping prompts and which platforms return shopping results - Brand presence across shopping prompts and how it trends over time - Side-by-side visibility where competitors show up and you don’t
Open any prompt to see weekly shopping indicators, presence, position, sentiment, citations, competitor presence, a real AI response example with product carousel, and a list of AI-generated buying options with retailers and price ranges.
Shopping is built into Prompts Monitoring, so you can filter your entire prompt library to only those with shopping results and see observation counts at a glance. Fix the gaps where competitors win and you don’t—without guesswork.
Scrunch collects actual AI responses across major platforms and detects explicit brand and product mentions using pattern matching verified against continuously updated datasets. That lets you: - Measure product-level visibility where AI makes recommendations, not just page rankings - Track share of voice, response position, sentiment, citations, AI bot traffic, AI referrals, AI search trends, and more across prompts - Benchmark competitors, retailers, and your DTC share with time-series analytics to prove impact
Traditional SEO or web analytics tools don’t capture how AI agents answer shopping queries, which products they list, or which retailers they link to. Scrunch fills that gap with product, competitor, retailer, and prompt-level fidelity built for AI search.
Pros: - End-to-end visibility across SKUs, competitors, and retailers—tied directly to the prompts that drive results - Accurate tracking based on real responses from leading AI platforms - Clear metrics for executives and channel owners: share of shelf, first‑position win rate, DTC vs. retailer share, co‑occurrence, movement trends - Fast time to value; many customers deploy and collect data within a day
Considerations: - Coverage is expanding; Perplexity support is coming soon - Success improves with a thoughtful prompt tracking strategy and ongoing optimization - Free trial is limited to a single brand; Enterprise features like SSO and data APIs are not included in trial access
Scrunch offers three tiers: - Explorer: $83 per month billed annually - Growth: $417 per month billed annually - Enterprise: custom pricing
Monthly billing is available at higher rates. See details on the pricing page.
Free trial: - 7-day free trial of the self‑serve Explorer plan - Includes core Explorer features; for guidance, the trial typically includes 100 prompts, three page audits, and one topic for search volume tracking - Trial is limited to one brand; Enterprise features such as SSO and the enterprise data API are excluded - Sign up instantly without speaking to sales
Start your free trial or book a demo.
Shape AI’s shopping list with Scrunch. Start a 7‑day free trial or talk to our team.