If you’re looking to see how your brand shows up in AI platforms like ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Microsoft Copilot—and then improve that visibility—Scrunch brings it all into one workflow. Use Monitoring & Insights to understand presence, citations, and competitive gaps across the major AI platforms, track both AI bot and human referral traffic, then act with tools that help AI agents access and cite your best content.
Learn more: Which AI platforms and LLMs Scrunch can monitor
Tie AI bot activity to real outcomes Scrunch tracks AI platform visits in two complementary ways:
AI Referrals: GA4-powered reporting on human visitors who arrive from AI platforms, including sessions, views, revenue, and conversion rates (where configured).
Get reliable, CDN-grade data collection Native integrations with Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress capture AI bot visits directly from the edge. Using a CMS without raw CDN logs (HubSpot, BigCommerce, Shopify, Squarespace, Uberflip, Webflow, Wix)? You can still integrate via a Cloudflare proxy.
See exactly how AI consumes your site—and fix what’s blocking you The new Site Maps experience shows where AI struggles with your content, helps you prioritize and resolve issues, and connect the fixes to better AI citations—all in one flow.
Read the intro: Introducing Site Maps
Optimize what AI agents retrieve with AXP AXP (Agent Experience Platform) lets you deliver AI-optimized content experiences to AI agents that visit your website—improving clarity, accessibility, and citation likelihood without disrupting your human UX.
Explore AXP: Deliver AI-optimized content to AI agents
Reverse-engineer what wins in AI answers Scrunch surfaces the exact competitor and third‑party URLs that dominate AI responses for your topics, so you can study structure, language, and claims—and improve your own pages accordingly. Guides and audits help ensure content is clear, structured, and accessible to non-rendering AI crawlers.
Build smarter strategies with persona and topic intelligence Track prompts and answers by persona and geography to reflect how AI answers vary by user context. Auto-generate prompts for your segments and measure share of voice, citations, and sentiment over time.
Move faster with trends, suggestions, and partnerships
Partnerships with Noble and Stacker help convert insights into earned mentions and citations at scale.
Transparent methods, built for scale Scrunch uses a mix of browser automation, official APIs, and direct integrations to collect prompt and traffic data—designed for accuracy, coverage, and enterprise reliability.
Yes. Scrunch is built for marketers who live in SEO, content, and analytics, with clear dashboards, focused workflows, and no heavy engineering lift.
Quick start: - Connect GA4 to see AI-referred sessions and conversions in minutes. How to connect GA4 - Connect your CDN/host to unlock real-time Agent Traffic visibility (no code for most providers). - Add your priority topics, competitors, and personas to tailor monitoring. - Use insights to update content, then validate results in presence, citations, and AI referrals. - When you’re ready, use AXP and Site Maps to ensure AI can access and retrieve the clearest version of your content.
Agencies can manage multiple brands, report on AI search KPIs, and turn recommendations into measurable visibility improvements. - See use case: Agencies
Most tools either monitor AI outputs or audit site content. Scrunch pairs end‑to‑end monitoring with action: - One place to see presence and citations across major AI platforms—plus the AI bots crawling your site and the human visits driven by AI. - CDN-level bot detection for accuracy (not just UA strings). - Persona and geography filtering to reflect how answers vary by audience. - Action layer (AXP + Site Maps) to deliver AI-friendly content and resolve technical blockers—so you can influence what AI retrieves, not just observe it. - Enterprise-ready integrations and data collection methods built for coverage and reliability.
If you already use SEO and analytics tools, Scrunch complements them by focusing on AI platforms’ unique behaviors, content requirements, and traffic patterns.
Helpful guides and FAQs: - Guide to boosting brand presence in AI search - Guide to AI user agents - How Scrunch tracks AI search visits - How Scrunch detects AI bot traffic