You can’t make data-driven decisions about AI search if the data you need is locked up inside ChatGPT, Gemini, and other AI platforms. B2B marketing agency Stratabeat uses Scrunch to unlock AI search intel for clients at scale—and win over new prospects in the process.
“In terms of helping our clients increase their brand visibility in LLMs, it's been nuts. Scrunch has really helped us to deliver massive visibility gains for our clients.”
— Tom Shapiro, Founder and CEO, Stratabeat
When generative AI took off, Stratabeat moved quickly to add generative engine optimization (GEO) to its services. The team initially built its own tracking tools, but the overhead and upkeep slowed them down—so they ran vendor bake-offs.
“We evaluated over 10 different products, and it was unanimous internally at Stratabeat: We all loved Scrunch. It was a very easy decision. Scrunch was more comprehensive than other solutions. The fact that you had a really great UX was just icing on the cake.”
—Tom Shapiro, Founder and CEO, Stratabeat
Stratabeat’s team works in Scrunch daily, switching between client accounts from one workspace. For each client, they typically:
Out of the box, Scrunch surfaces the metrics needed to run a precise gap analysis: brand presence across LLMs, share of voice versus competitors, response position, sentiment, and citations. The team maps findings to a client’s site to prioritize what to improve or create, then slices performance by topic and funnel stage to show ROI.
“Using Scrunch, within minutes we're able to drill down and see exactly which citation sources really matter for a given client. All of that is crystal clear with Scrunch.”
—Tom Shapiro, Founder and CEO, Stratabeat
High-level advice like “Reddit or YouTube is important” isn’t actionable enough. In reality, the most influential citation sources vary by industry, topic, and intent. With Scrunch, Stratabeat pinpoints the specific sources that matter for each client and prioritizes them by value (e.g., sources that recur across multiple high-impact prompts).
Then the team works to get clients mentioned in those sources or crafts content that can win the citation. Citation data doubles as a PR roadmap, guiding partnerships with the third-party sites that matter most. Sometimes it’s about building relationships; other times it’s about targeted content and distribution—backed by clear data rather than generic “best practices.”
Tom’s breakdown on LinkedIn and Stratabeat’s execution often include partnerships like this Scrunch × Noble program.
“With Scrunch, we can identify quite a number of opportunities that our prospects’ current agencies are overlooking… And that's one of the key reasons why we win deals—we go deeper with the data.”
—Tom Shapiro, Founder and CEO, Stratabeat
Stratabeat points to multiple B2B clients that achieved 100% to 260%+ gains in AI visibility in as little as two months—on the topics that actually drive pipeline:
Part of Stratabeat’s service is win–loss analysis in CRM. They can point to customer commentary in HubSpot/Salesforce attributing conversions to AI search—turning visibility gains into closed-won attribution, not just slideware.
“Everyone at Stratabeat loves the Scrunch platform. The level of granularity and insight has been fantastic. Seeing LLM performance at the aggregate, topical, and prompt levels has been invaluable in uncovering opportunities and tracking performance for our clients.”
—Tom Shapiro, Founder and CEO, Stratabeat
Scrunch’s analytics bring AI search out of the black box:
This is how agencies like Stratabeat move from guesses to targeted actions—and then quantify the lift.
Independent reviews and case studies highlight both outcomes and usability:
Scrunch holds a 4.7/5 rating on G2 and has been cited as a market leader in an independent review by two-time SaaS CMO Lari Numminen.
Customers consistently point to three differentiators:
Help clients win the AI-first customer journey. Schedule a call to learn more about Scrunch’s Agency Partner Program, or start a 7-day free trial of the self-serve Explorer plan.