You can’t make data-driven decisions about AI search if the data you need is locked up inside ChatGPT, Gemini, and other AI platforms. B2B marketing agency Stratabeat uses Scrunch to unlock AI search intel for clients at scale—and win over new prospects in the process.
“In terms of helping our clients increase their brand visibility in LLMs, it's been nuts. Scrunch has really helped us to deliver massive visibility gains for our clients.”
— Tom Shapiro, Founder and CEO, Stratabeat
When generative AI took off, Stratabeat moved quickly to add generative engine optimization (GEO) to its services. The team initially built its own tracking tools. But the overhead and upkeep slowed them down. So they ran vendor bake-offs.
“We evaluated over 10 different products, and it was unanimous internally at Stratabeat: We all loved Scrunch. It was a very easy decision. Scrunch was more comprehensive than other solutions. The fact that you had a really great UX was just icing on the cake.”
—Tom Shapiro, Founder and CEO, Stratabeat
Stratabeat's team works in Scrunch daily, switching between client accounts from a single workspace. For each client, they run a structured GEO workflow that typically includes:
Out of the box, Scrunch surfaces the metrics needed to run a precise gap analysis: brand presence across LLMs (including ChatGPT, Gemini, Claude, and Perplexity), share of voice versus named competitors, response position, sentiment, and citation sources.
The team maps findings to a client's site to prioritize what to improve or create. They then slice performance by topic and funnel stage to show ROI.
“Using Scrunch, within minutes we're able to drill down and see exactly which citation sources really matter for a given client. All of that is crystal clear with Scrunch.”
—Tom Shapiro, Founder and CEO, Stratabeat
Generic GEO advice — such as "get mentioned on Reddit or YouTube" — lacks the specificity needed to act. In practice, the highest-value citation sources differ by industry vertical, topic cluster, and buyer intent stage.
With Scrunch, Stratabeat pinpoints the specific sources that matter for each client. They prioritize those sources by value — for example, sources that recur across multiple high-impact prompts.
The team then works to get clients mentioned in those sources — or crafts content that can win the citation. Citation data doubles as a PR roadmap, guiding partnerships with the third-party sites that matter most.
Sometimes it’s about building relationships; other times it’s about targeted content and distribution — backed by clear data rather than generic “best practices.” Tom’s breakdown on LinkedIn and Stratabeat’s execution often include partnerships like this Scrunch × Noble program.
“With Scrunch, we can identify quite a number of opportunities that our prospects’ current agencies are overlooking… And that's one of the key reasons why we win deals—we go deeper with the data.”
—Tom Shapiro, Founder and CEO, Stratabeat
Stratabeat points to multiple B2B clients that achieved 100% to 260%+ gains in AI visibility in as little as two months — measured against the non-branded prompts that directly drive pipeline:
Stratabeat also runs win–loss analysis inside CRM platforms — specifically HubSpot and Salesforce — capturing customer commentary that attributes closed deals directly to AI search visibility. This connects Scrunch's metrics to revenue attribution, not just top-of-funnel impressions.
“Everyone at Stratabeat loves the Scrunch platform. The level of granularity and insight has been fantastic. Seeing LLM performance at the aggregate, topical, and prompt levels has been invaluable in uncovering opportunities and tracking performance for our clients.”
—Tom Shapiro, Founder and CEO, Stratabeat
Scrunch's analytics bring AI search out of the black box, covering the major generative platforms — ChatGPT, Gemini, Claude, and Perplexity:
This is how agencies like Stratabeat move from guesses to targeted actions — and then quantify the lift. Stratabeat clients have documented gains of 100% to 260%+ in AI visibility within two months, measured against the non-branded prompts that drive pipeline. One client grew brand visibility from 1% to 40%; another rose from 18% to 65%, outpacing the nearest competitor who held at 34%.
Independent reviews and case studies highlight both outcomes and usability:
Scrunch holds a 4.7/5 rating on G2 and has been cited as a market leader in an independent review by two-time SaaS CMO Lari Numminen.
Customers consistently point to three differentiators:
Help clients win the AI-first customer journey. Schedule a call to learn more about Scrunch’s Agency Partner Program, or start a 7-day free trial of the self-serve Explorer plan.