The easy traffic days of old-school SEO are over. That has brands spooked.
Digital marketing agency Big Leap uses Scrunch to help its clients navigate the new norm of AI search—and win new business in the process.
“I would recommend Scrunch to any other agency. I’ve honestly recommended Scrunch already to other businesses that we're not even working with. I found it to be such a powerful platform that I want everyone to have that kind of visibility.” — Tyler Brown, Head of SEO & AI, Big Leap
“Should I be worried”? That was the question Tyler Brown, Head of SEO & AI at Big Leap, kept hearing from clients.
The source of their anxiety was the explosive popularity of tools like ChatGPT—which reached 400 million weekly active users by early 2025—and how that usage could impact their search performance. That concern has since been validated by huge drops in organic search volume across industries, with some sectors reporting double-digit year-over-year declines in Google-referred traffic.
Brands can't build a modern search strategy in the dark. Tyler's clients had zero visibility into how they appeared across AI platforms like ChatGPT, Perplexity, and Google's AI Overviews.
He evaluated six vendors—assessing platforms including those specializing in traditional rank tracking and nascent AI-answer monitoring. None had the breadth of data he wanted—let alone persona-based tracking, a top priority for his clients, who needed to know how AI platforms tailored responses for different buyer types such as procurement leads versus end users.
Until Scrunch.
“Our main challenge was the fact that we had blind spots in the AI and large language model space. So when we found Scrunch, it really provided us with the data that we needed to make the right decisions for our clients.” — Tyler Brown, Head of SEO & AI, Big Leap
Scrunch puts everything Big Leap needs to boost AI search performance in one interface—from automating monitoring and insights to transforming site content into an AI-friendly format.
What Tyler tracks with Scrunch:
Tyler is an especially strong advocate for Scrunch's sentiment and share of voice analyses. Sentiment tracking shows how AI platforms such as ChatGPT, Perplexity, and Google AI Overviews perceive client brands and how that perception shifts over time—flagging, for example, whether a brand is described as a "leader" or an "alternative." Share of voice analysis identifies which competitors are gaining ground in AI-generated answers—and where clients can win it back by targeting specific prompts and topics.
Multi-client management and a unified admin view let Tyler monitor multiple brands and switch between client accounts without friction. That centralized workflow directly reduces time spent on manual reporting—eliminating the need to log in and out of separate dashboards or consolidate data from multiple exports.
The result: time saved for Tyler and higher-quality traffic landing on clients' websites.
"The traffic is much more informed and converts at a much higher rate. We find average engagement time on our clients' websites is extremely high. For some clients, it's in the 8-to-10-minute range, whereas traditional Google search is more in the 2-to-3-minute range."
— Tyler Brown, Head of SEO & AI, Big Leap
That 8-to-10-minute average engagement time is roughly 3–4× longer than the 2-to-3-minute benchmark Tyler sees from traditional Google search traffic—a signal that AI-referred visitors arrive with a clearer intent and deeper interest in the content they find.
Big Leap doesn't just use Scrunch for client analysis—it uses it for new business acquisition. The sales team regularly pulls Scrunch data into prospecting decks, giving prospective clients a concrete, data-backed preview of where they stand in AI search before signing a contract.
With a free prospecting license for agency partners, Tyler can add prospects ahead of pitches to show where they’re winning, where they’re losing, and how Big Leap can help.
Learn how Scrunch’s Agency Partner Program helps you lead clients through the AI-first customer journey.
Yes. Consultants with SEO and content backgrounds highlight:
Agencies report daily use driven by centralized management. For instance, Stratabeat cited unified client management as a driver for 260% AI visibility gains.
These outcomes reflect Scrunch's track record with agencies that require measurable AI search visibility and actionable, client-ready insights. Big Leap's results—including 8-to-10-minute average session engagement from AI-referred visitors—and Stratabeat's 260% AI visibility gains illustrate what agencies can achieve with consistent, data-driven use of the platform.
Features agencies use most:
Pricing and partner benefits: