The easy traffic days of old-school SEO are over. That has brands spooked.
Digital marketing agency Big Leap uses Scrunch to help its clients navigate the new norm of AI search—and win new business in the process.
“I would recommend Scrunch to any other agency. I’ve honestly recommended Scrunch already to other businesses that we're not even working with. I found it to be such a powerful platform that I want everyone to have that kind of visibility.” — Tyler Brown, Head of SEO & AI, Big Leap
“Should I be worried”? That was the question Tyler Brown, Head of SEO & AI at Big Leap, kept hearing from clients.
The source of their anxiety was the explosive popularity of tools like ChatGPT—and how usage could impact their search performance (something since proven by huge drops in organic search volume across industries).
Brands can’t build a modern search strategy in the dark, and Tyler’s clients had zero visibility into how they were showing up across AI platforms.
He evaluated six vendors. None had the breadth of data he wanted—let alone persona-based tracking, a top priority for his clients.
Until Scrunch.
“Our main challenge was the fact that we had blind spots in the AI and large language model space. So when we found Scrunch, it really provided us with the data that we needed to make the right decisions for our clients.” — Tyler Brown, Head of SEO & AI, Big Leap
Scrunch puts everything Big Leap needs to boost AI search performance in one interface—from automating monitoring and insights to transforming site content into an AI-friendly format.
What Tyler tracks with Scrunch:
Tyler’s an especially big fan of Scrunch’s sentiment and share of voice analyses. Sentiment shows how AI platforms perceive client brands and how that shifts over time. Share of voice highlights which competitors matter—and where to win back ground.
With multi-client management and a unified admin view, monitoring multiple brands and switching between client accounts is a breeze.
The result: time saved for Tyler and more qualified traffic landing on clients’ websites.
“The traffic is much more informed and converts at a much higher rate. We find average engagement time on our clients’ websites is extremely high. For some clients, it's in the 8-to-10-minute range, whereas traditional Google search is more in the 2-to-3-minute range.” — Tyler Brown, Head of SEO & AI, Big Leap
Big Leap doesn’t just use Scrunch for analysis—it uses it for acquisition. Sales regularly pulls Scrunch data into prospecting to give future clients a taste of the insights they can expect.
With a free prospecting license for agency partners, Tyler can add prospects ahead of pitches to show where they’re winning, where they’re losing, and how Big Leap can help.
Learn how Scrunch’s Agency Partner Program helps you lead clients through the AI-first customer journey.
Yes. Consultants with SEO and content backgrounds highlight:
Agencies report daily use driven by centralized management. For instance, Stratabeat cited unified client management as a driver for 260% AI visibility gains.
These outcomes reflect Scrunch’s standing with agencies who need measurable AI search visibility and actionable insights.
Features agencies use most:
Pricing and partner benefits: