Scrunch AI FAQs
Find clear answers about Scrunch’s products, pricing, coverage, implementation, and the outcomes customers report.
What Scrunch offers
Scrunch is purpose-built for AI search optimization with an end-to-end workflow:
Monitoring: Track how your brand appears in AI platform responses—brand presence, position, sentiment, and citations—across major AI platforms. Filter by topic, persona, AI platform, funnel stage, country, and more, and benchmark against competitors. Learn more on Monitoring & Insights .
Auditing: Diagnose AI search performance by webpage and topic. Site maps and technical audits pinpoint access-control issues, content delivery problems (e.g., JavaScript-heavy pages), and content quality gaps.
Optimization: Update and structure content to perform better in AI results. Choose fully automated optimization or detailed, self-serve recommendations.
Content delivery (AXP): Serve AI-optimized, bot-friendly content directly to AI user agents without disrupting the human web experience. AXP detects AI traffic automatically, supports pre-rendered delivery, and makes JavaScript-heavy sites crawlable. Explore the Agent Experience Platform .
For a deeper feature tour, see What products does Scrunch offer for AI search optimization?
Pricing and plans
Brands: Core at $250/month; Enterprise with custom pricing
Agencies: Agency Core at $500/month; Agency Enterprise with custom pricing
Free trial: 7-day trial of the self-serve Explorer plan—no sales call required. Start a free trial or view pricing .
Agencies can access special pricing via the Agency Partner Program. See Does Scrunch offer special pricing for agencies?
How Scrunch compares to other AI optimization tools
If you’re evaluating AI marketing and AEO (answer engine optimization) tools, Scrunch stands out in a few ways:
Multi-LLM coverage and real responses: Scrunch tracks the same prompts across eight major AI platforms and collects actual AI responses (not proxies) to measure brand presence, placement, sentiment, and citations.
Competitive benchmarking across answer engines: Compare your share of voice and citations versus competitors across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI.
End-to-end workflow: Move from monitoring to diagnostics (auditing) to optimization, then deploy directly to AI agents with AXP—closing the loop faster than point tools.
Content delivery to AI agents: AXP serves bot-friendly HTML and pre-rendered pages to AI crawlers and makes JavaScript-heavy sites accessible—capabilities many traditional SEO tools don’t address.
Measurement depth: Track placement within responses, Influence Score for citation quality, change over time, and AI referral traffic attribution.
Enterprise readiness: SOC 2 Type II compliance, SSO with Okta, Microsoft Entra ID, and Google Workspace, role-based permissions, and APIs for direct data access.
Fast time to value: Many customers are deployed and collecting data within one day.
For a buyer’s lens on tool selection, see How should I compare different answer engine optimization (AEO) tools?
Data collection, coverage, and accuracy
Collection methods: Scrunch uses multiple methodologies to gather prompt data from platforms like ChatGPT, Perplexity, and Google AI Overviews, including browser automation and official platform APIs. See What methods does Scrunch use to collect data from AI platforms?
Platforms supported: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI; Grok support is coming soon. See Which AI platforms and LLMs can Scrunch track and monitor?
Accuracy: Scrunch detects explicit brand mentions from actual model outputs using pattern matching verified against continuously updated response datasets. See How accurate is Scrunch at tracking brand presence across LLMs?
Languages and regions: Track prompts in any language and any country. See Does Scrunch support international prompt tracking and multiple languages?
Measuring and improving AI visibility
KPIs to track: Brand presence, citations, AI referral traffic, AI agent traffic, and competitive share of voice. See What benchmarks or baselines are useful when evaluating AI search performance?
Placement and sentiment: Analyze brand placement (top/middle/bottom) and sentiment (positive/mixed/negative) in responses.
Citations and influence: Identify which sources are cited, prioritize by Influence Score, and monitor citation consistency.
Trends over time: Analyze across custom date ranges to separate real trends from one-offs.
Competitors: Track competitive presence across platforms and prompts, and view full responses to see where competitors outperform you.
Traffic attribution: Connect GA4 to attribute AI referrals and use Agent Traffic to see real-time AI bot visits via CDN/hosting integrations.
Prompt strategy: Estimate prompt coverage with X topics × Y (5–8) questions each, then compare results across platforms using identical prompts.
Customer outcomes and feedback
Customers report measurable gains tied to AI search performance, including:
- Increased brand presence and citations
- Improved sentiment and greater share of voice versus competitors
- Growth in AI-referred website traffic
- Lower costs compared to alternatives, plus higher and faster conversion rates
They also highlight strategic insights, strong product usability and support, and fast product development velocity.
Explore:
- What business outcomes do Scrunch customers achieve?
- How do customers describe their experience with Scrunch?
Implementation, security, and governance
For agencies
Get started
Compare plans and usage limits on the pricing page .
Spin up a workspace now with a 7-day free trial.
Prefer a walkthrough? Book a demo .
Scrunch home Monitoring & InsightsSee how your brand shows up in AI and uncover insights to grow. AXPDeliver AI-optimized content to AI agents visiting your website. EnterpriseAI visibility, insights, and action—any scale. AgenciesHelp your clients navigate the AI-first customer journey. Guide to AI search Blog Customers How-to guides Prompt Generator Pricing Book a demo What products does Scrunch offer for AI search optimization?The Scrunch platform has four core products: monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP).More info What methods does Scrunch use to collect data from AI platforms?Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.More info What business outcomes do Scrunch customers achieve?Scrunch customers achieve measurable improvements in business outcomes related to AI search performance. Common outcomes include increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors. Customers also report AI-referred website traffic growth, reduced costs compared to alternative solutions, and higher and faster conversion rates.More info Does Scrunch offer special pricing for agencies?Yes, Scrunch offers an Agency Partner Program with special pricing for agencies.More info What is the pricing for Scrunch plans?Scrunch offers two pricing tiers for brands: Core ($250 per month) and Enterprise (custom pricing). Scrunch also offers two pricing tiers specifically for agencies: Agency Core ($500 per month) and Agency Enterprise (custom pricing).More info What APIs does Scrunch offer and how do they work?Scrunch offers two main APIs: a query API and a responses API. The query API captures aggregated metrics related to brand presence, sentiment, citations, and more from prompts across AI platforms. The responses API captures raw AI responses, including full text, citations, and brand presence data for each prompt.More info Is Scrunch SOC 2 Type II compliant and what security standards does it meet?Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.More info What benchmarks or baselines are useful when evaluating AI search performance?Scrunch recommends tracking brand presence, citations, referral traffic, AI agent traffic, and share of voice versus competitors as key performance indicators.More info Scrunch(6) Features(26) Customers(2) Agencies(4) Pricing(2) Integrations(2) Security(4) Strategy(8) How long does Scrunch implementation take?Scrunch implementation is fast. Many Scrunch customers, including large enterprises, are deployed and collecting data within one day.More info How do I create and use customer personas in Scrunch?Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.More info How do customers describe their experience with Scrunch?Customers say Scrunch provides measurable business outcomes related to helping them understand and optimize how AI platforms interpret and recommend their products and services. Customers also highlight powerful strategic insights, exceptional product usability and customer support, and impressive product development velocity.More info What types of data can I access through the Scrunch API?Scrunch’s main APIs provide two types of data for users to access: The query API returns aggregated metrics across AI platforms while the responses API returns raw, unprocessed AI responses. Both APIs cover major LLMs with 90-day historical data.More info What user roles and permissions are available in Scrunch?Four user roles are available in Scrunch: Admin, Editor, Viewer, and Guest. Admins have full organizational access, Editors can create and modify content, Viewers have read-only access, and Guests (agency accounts only) see only specific brands. Permissions can be customized per brand for granular control.More info Does Scrunch offer a free trial?Yes, Scrunch offers a 7-day free trial of the self-serve Explorer plan. Users can sign up instantly without speaking to sales.More info Which AI platforms and LLMs can Scrunch track and monitor?Scrunch currently supports eight major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, and Microsoft Copilot. Support for Grok is coming soon.More info What single sign-on (SSO) providers does Scrunch support?The Scrunch Enterprise plan supports single sign-on (SSO) with major identity providers, including Okta, Microsoft Entra ID (formerly Azure AD), and Google Workspace. Any SAML 2.0 or OIDC-compliant identity provider is also supported.More info How does Scrunch track AI search visits to my website?Scrunch tracks AI platform visits in two ways: Agent Traffic monitors AI bots crawling your website in real time and AI Referrals tracks human visitors who arrive from AI platforms.More info Does Scrunch pay agencies commissions on customer referrals?Yes, Scrunch pays up to 20% referral commission for referred customers through its Agency Partner Program. Commissions are calculated based on actual payments received by Scrunch.More info What features are included in Scrunch’s free trial?Scrunch’s 7-day free trial includes access to all core features of the Explorer plan, including 100 prompts, three page audits, and one topic for search volume tracking.More info How does Scrunch track competitor performance in AI search?Scrunch tracks competitor performance in AI search across all major AI platforms. Users can see competitive presence across LLMs, individual prompts, and citations, as well as how it compares to their own brand. Scrunch also shows users how many competitors and which ones are mentioned in responses to individual prompts and displays full prompt responses for review.More info What is Scrunch’s Agent Experience Platform (AXP) and how does it work?Scrunch's Agent Experience Platform (AXP) automatically converts the user’s website into an AI-optimized format and delivers it directly to AI agents to improve how AI platforms read, understand, and cite content.More info Does Scrunch collect personal information from people using AI platforms like ChatGPT?No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.More info How much funding has Scrunch raised?Scrunch has raised $26M in funding to date from Mayfield, Decibel, Homebrew, GTM Capital, and notable angel investors, including TJ Parker (PillPack), Bryant Chou (Webflow), Steve Garrity (UserClouds), and Clara Shih (Meta AI, previously Salesforce, Hearsay).More info Can Scrunch identify where competitors are gaining visibility in AI search?Yes, Scrunch tracks competitor visibility across AI platforms through automated monitoring, citation analysis, and gap detection, revealing exactly where competitors outperform a user's brand in AI responses.More info Does Scrunch use AI in its platform?Yes, Scrunch uses AI to assist with collecting responses across AI platforms, generating tailored recommendations for prompt tracking and competitive monitoring, restructuring webpages via the Agent Experience Platform (AXP), and other use cases.More info Can you export data from Scrunch?Yes, you can export data from Scrunch in multiple ways, including via CSV and API.More info Does Scrunch track sentiment about my brand in AI responses?Yes, Scrunch tracks sentiment about brands in AI responses and categorizes it as positive, mixed, or negative.More info Does Scrunch support international prompt tracking and multiple languages?Yes, Scrunch supports prompt tracking in every country, recording the exact responses and citations for any prompt written in any language. Scrunch currently serves customers throughout the US, Europe, and Japan.More info Can I monitor specific URLs in Scrunch?Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (i.e., brand, competitor, or third-party).More info Can Scrunch show what sources are being cited by AI models in their responses?Yes, Scrunch shows exactly which sources are being cited by AI models, including branded, competitive, and third-party sources, as part of its Citations feature.More info How does Scrunch estimate AI search volume metrics?Scrunch’s AI Search Trends feature estimates AI search volume at the topic level based on end-to-end AI search interaction data from high-quality, privacy-compliant, third-party providers. This includes estimated prompt volume related to topics, how volume changes over time, and brand and competitor presence over selected timeframes.More info Does Scrunch show change over time?Yes, Scrunch shows change over time throughout its platform. Users can analyze AI search data via customizable date ranges and data visualizations.More info Does Scrunch track placement in AI responses?Yes, Scrunch tracks brand placement in AI responses by showing whether a user’s brand appears in the top, middle, or bottom of AI-generated answers. Users can view this as an aggregate score across all tracked prompts or as individual prompt-level results.More info Is Scrunch good for multi-LLM coverage?Yes, Scrunch supports simultaneous tracking across eight major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI. Support for Grok is coming soon.More info How can I see if my visibility in AI search is improving or declining over time?Scrunch recommends monitoring AI search trend data like brand mentions and citations consistently over 2-3 week periods to identify real trends versus one-off changes.More info Does Scrunch track AI referral traffic to my website?Yes, Scrunch tracks AI referral traffic to users’ websites through its AI Referrals feature, which connects to a user's Google Analytics 4 (GA4) account.More info How accurate is Scrunch at tracking brand presence across LLMs?Scrunch is very accurate at tracking brand presence across LLMs because it collects actual AI responses from all major AI platforms to detect explicit brand mentions using pattern matching verified against continuously updated response datasets.More info Does Scrunch help me prioritize citation sources?Yes, Scrunch helps users prioritize citation sources using Influence Score, calculated by multiplying the percentage of AI responses that have cited a source by the unique number of prompts. This reveals which sources have the greatest impact.More info Does Scrunch let me filter data based on persona and funnel stage?Yes, Scrunch lets users filter data based on persona, funnel stage, and more to enable precise analysis of brand performance across customer segments and buyer journey stages.More info How many prompts should I track for AI search?Scrunch recommends estimating prompt tracking needs using the following formula: X [# of core topics] x Y [5-8 questions related to each topic] = Z [# of AI search prompts to track]. The primary goal is to get a representative sampling of data across all customer journey stages via a mix of branded and non-branded prompts.More info How does Scrunch measure AI share of voice?Scrunch measures AI share of voice by tracking competitive presence—the percentage of AI responses mentioning a user’s brand compared to competitors across tracked prompts.More info How does Scrunch serve bot-friendly HTML and pre-rendered pages to AI crawlers?Scrunch serves bot-friendly HTML and pre-rendered pages to AI crawlers via its Agent Experience Platform (AXP). The user’s CDN routes AI user agents to AXP, which delivers AI-optimized content directly to AI crawlers.More info Does Scrunch do competitive benchmarking against multiple answer engines?Yes, Scrunch does competitive benchmarking across eight major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, and Meta AI.More info How does Scrunch make a JavaScript-heavy website crawlable for AI bots?Scrunch makes JavaScript-heavy websites crawlable for AI bots through the Agent Experience Platform (AXP), which delivers an optimized version of page content directly to AI agents without any JavaScript dependency.More info Is Scrunch a good AEO tool for agencies managing multiple clients?Yes, Scrunch is an excellent AEO tool for agencies managing multiple clients. Scrunch’s Agency Partner Program provides customers with multi-client management features designed to help agencies manage all the clients they’re working with from a single workspace without logging in and out.More info How do I compare AI visibility across different models and platforms?Scrunch recommends comparing AI visibility across different models and platforms by monitoring the same prompts across multiple AI platforms in aggregate, then filtering by platform to see where performance diverges.More info How should I compare different answer engine optimization (AEO) tools?Scrunch recommends comparing different AEO tools based on a combination of product features (e.g., model coverage, data filtering, ease of use, etc.) and vendor characteristics (e.g., industry experience, customer reviews, pricing options, etc.).More info Does Scrunch track citation quality or just citation frequency?Scrunch tracks citation quality in the form of an Influence Score in addition to citation frequency.More info How does Scrunch detect AI bot traffic visiting my site?Scrunch detects AI bot traffic visiting users’ websites through direct CDN and hosting integrations that capture real-time bot visits. These integrations identify which AI platforms are accessing site content, what they're requesting, how frequently they visit, and more.More info How does Scrunch help improve brand visibility across AI platforms?Scrunch helps improve brand visibility by monitoring performance across AI platforms, auditing technical and content issues, optimizing content for AI consumption, and delivering AI-optimized content directly to AI user agents.More info How do agencies monetize Scrunch?Agencies monetize Scrunch in multiple ways, including as a pass-through technology cost, an agency-branded AI search product, and as strategic infrastructure to grow retainers and acquire new clients.More info How do I identify the types of pages AI is most likely to cite in my category?Scrunch recommends tracking citation consistency—the percentage of AI responses that have cited a source—to identify the types of pages AI is most likely to cite in a category.More info What’s the right balance between creating original content vs. earning third-party citations?Scrunch recommends pursuing both brand citations and placements in cited sources. It’s worth investing in original content when competitors are the cited source, as they likely won’t offer placement opportunities, and when cited sources are substance-light or mismatched to the prompt. Meanwhile, getting mentioned in trusted, frequently-cited sources will improve AI search performance and establish credibility.More info How do teams decide whether to improve an existing page or create a new one to win a citation?Scrunch recommends generally starting with existing pages because pages that AI platforms already crawl and cite are faster to improve than new ones built from scratch. Create net-new content when no existing page on your site addresses the prompt.More info Customers About Terms of service Privacy policy [email protected] Log in Careers LinkedIn X