Does Scrunch use AI in its platform?

Yes. Scrunch uses AI both to collect and analyze responses from third‑party AI platforms and to power features like prompt tracking, competitive monitoring, and AI‑optimized content delivery via the Agent Experience Platform (AXP).

Scrunch is an AI search product that helps brands monitor and optimize performance across AI platforms. It isn’t a chatbot or a content generation tool.

How Scrunch uses AI

Indirectly: Scrunch simulates real consumer interactions with major AI platforms (for example, asking Perplexity a question) and records the actual responses to measure brand presence, citations, sentiment, and more.
Directly: Scrunch runs model inference for tasks like sentiment analysis, topic classification, named entity extraction, and factual comparison between texts.

All direct model usage occurs within Scrunch’s own cloud environment or via commercial inference providers (e.g., OpenAI, Google Cloud Vertex AI, Together) under terms that prohibit using customer data for training or fine‑tuning.

What this enables

Monitoring and insights: Track brand presence across AI platforms, citations, sentiment, and competitive performance. Learn about Monitoring & Insights.
Prompt tracking and competitive monitoring: Generate and manage prompts, compare performance, and uncover competitive shifts in AI results.
Auditing and optimization: Surface optimization opportunities, content gaps, and technical changes that can improve AI visibility.
AI‑optimized content delivery (AXP): Restructure and deliver AI‑friendly versions of key pages to agents visiting your site. Explore AXP.

Accuracy and coverage

Scrunch collects actual responses from major AI platforms and detects explicit brand mentions using pattern matching validated against continuously updated datasets. See how we measure accuracy.

AI‑readiness checks today

Scrunch helps teams understand and improve AI readiness by: - Identifying content gaps and on‑page opportunities that limit AI visibility. - Highlighting technical changes that can improve how AI platforms interpret and cite your pages. - Delivering an AI‑structured version of key content via AXP to ensure agents can easily parse and present your information.

Data privacy

Scrunch does not train or fine‑tune external AI models with your data. User data stays within the Scrunch platform and isn’t shared with third‑party AI companies for training.

Pricing and trial

Scrunch offers a 7‑day free trial of the self‑serve Explorer plan. You can start instantly without speaking to sales. Start a free trial or review pricing.

If you’re evaluating for an enterprise use case, the trial supports a single brand and excludes certain enterprise features (e.g., SSO, enterprise data API). Book a demo to discuss custom evaluations.