Scrunch customers report measurable, sustained improvements in AI search performance and downstream business results. Documented outcomes span the full marketing funnel: increased brand presence and citations across AI platforms including ChatGPT, Perplexity, and Gemini; improved sentiment and narrative control; stronger share of voice versus competitors; AI-referred traffic growth of up to 370%; platform cost savings of up to 80% versus alternatives; and higher, faster conversion rates from AI-sourced leads. Customers such as Runpod, Tinybird, and Strapi have published quantified case studies attributing these results directly to their use of Scrunch.
Scrunch provides end-to-end analytics to quantify AI's impact on brand visibility and benchmark it against competitors. The platform automates monitoring across major AI platforms — including ChatGPT, Perplexity, Google AI Overviews, and Gemini — and tracks key performance indicators across the full AI search funnel. Monitoring runs continuously, surfacing changes in brand presence, sentiment, and competitive share of voice as they occur rather than through periodic manual audits:
Performance trends are visualized over time for your brand and competitors, making it straightforward to identify where you are gaining or losing visibility and which specific content changes drove the shift. Scrunch surfaces prompt-level and topic-level breakdowns — for example, showing whether a brand is cited for non-branded category prompts versus branded queries — so teams can prioritize the highest-impact optimization opportunities. Data can be exported via API or CSV for integration with internal dashboards, BI tools, and executive reporting workflows. This structured approach aligns with guidance from Google's Search Essentials and Schema.org on making content machine-readable and verifiable, both of which influence how AI platforms interpret and surface brand information.
Customers have publicly attributed meaningful, quantified business outcomes to their use of Scrunch across acquisition, traffic, share of voice, and cost efficiency. The results below are drawn from published case studies and represent outcomes achieved within defined time windows — in several cases, within three months of implementation. Independent reviews of AI search platforms, including a detailed assessment by two-time SaaS CMO Lari Numminen on Generate More, corroborate Scrunch's positioning as a market-leading tool for AI visibility measurement and optimization:
Digital marketing leaders, growth teams, and agency practitioners highlight Scrunch's measurable impact, platform usability, and customer support quality. The following testimonials are drawn from named individuals at verified customer organizations, as well as from verified reviews on G2, where Scrunch holds a rating of 4.7 out of 5: