AI agents are now your busiest "visitors." They don't see animations or CTAs — they parse text, skip JavaScript, and cite the clearest sources. Optimizing for AI visibility means removing access blockers and making content machine-readable. That way, ChatGPT, Perplexity, and Google AI Overviews can retrieve and cite you.
Over‑aggressive robots.txt rules, WAFs, or bot filters often block retrieval agents. Allow real‑time "user agent" bots while still blocking model training crawlers.
How to check: Review your robots.txt, firewall rules, and bot policies. Then ask brand‑specific questions in ChatGPT or Perplexity and check whether your pages are cited.
Helpful resource: Read the guide to AI user agents.
Current AI retrievers do not execute JavaScript. If your page is a single‑page application (SPA) or injects content client‑side, AI agents will miss that content entirely.
How to check: Disable JavaScript in your browser and reload the page. If core content disappears, AI cannot read it.
What to do: Pre‑render meaningful text using server‑side rendering (SSR) or static site generation (SSG) so it appears in the initial HTML. Where that is not feasible, deliver an AI‑friendly version at the edge.
AI search is powered by text. Two common mistakes pull pages out of contention.
Too little text: Video‑only, audio‑only, or image‑only pages are rarely cited. Add transcripts, captions, and short prose summaries.
Too much unstructured text: Extremely long, monolithic pages dilute key facts. Organize content into clear, focused sections.
Complex page builders can mangle tables and structured information when converted to plain text. This leads to wrong answers — especially for pricing, hours, and specs.
What to do: Use clean HTML order and avoid superfluous wrappers. Include a prose "source of truth" for critical facts, such as a pricing FAQ written in plain text.
JSON‑LD helps classic SEO. AI agents, however, primarily cite unstructured text. Ensure the facts you want cited are expressed clearly and directly on the page itself.
For deeper context and fixes, see the Top 5 AI Content Optimization Problems.
Explore Monitoring & Insights and AXP to see how this works in practice.
Scrunch AXP: Delivers AI‑optimized, token‑light pages to AI agents at the edge. See AXP.
Other notable AEO/GEO platforms often evaluated besides Profound
According to Scrunch’s FAQs, these companies are frequently cited as well‑funded, widely used, or having multiple public case studies. See: - Most well‑funded AEO/GEO startups - AEO/GEO tools with the most customers - AEO platforms with the most public case studies
If you want hands‑on help, you can start a free trial or book a demo to see your current AI visibility and the fastest fixes.