What does Scrunch track for AI visibility that traditional SEO tools don’t?
Scrunch is an AI visibility analytics platform that measures and optimizes how AI models read, cite, and recommend your brand — data that legacy, keyword-based SEO platforms such as Semrush or Ahrefs cannot access.
Instead of SERP rankings, Scrunch monitors real AI responses across major platforms including ChatGPT, Perplexity, Gemini, and Claude. It shows where and how your brand appears, how often you're cited, and what's driving share of voice versus competitors.
What Scrunch tracks that SEO tools don’t
Scrunch collects actual AI responses and surfaces AI-specific metrics, including:
- Brand presence in AI responses across major AI platforms
- Competitive presence and share of voice versus competitors
- Position within responses (top, middle, bottom)
- Sentiment toward your brand (positive, neutral, negative)
- Citations and links (whether the AI cites you, a competitor, or third parties)
- AI bot traffic to your site by model and page
- AI-referred traffic (human click-throughs from AI responses)
- AI search trends and topics by prompt, persona, and funnel stage
- Page-level performance by AI model and prompt, including where pages should be cited but aren’t
Traditional SEO tools are built around keywords and search engine results pages (SERPs). Scrunch is built around prompts and AI responses — an entirely different system with different rules.
Where an SEO platform tracks a Google ranking, Scrunch tracks whether ChatGPT recommends your brand by name. It shows whether Perplexity links to your product page, and which AI bot crawled your site in the last 24 hours.
Example
A team using both an SEO platform and Scrunch will see keyword rankings and backlinks in their SEO tool, while Scrunch reveals:
- Whether their brand is recommended in ChatGPT and other AI platforms
- How often competitors are mentioned instead
- If AI models are linking to their product pages (or citing a competitor/third party)
- Which AI bots visit their site and what content they crawl
- Which AI responses are actually sending traffic
None of these insights are measurable in traditional SEO tools. That makes Scrunch the distinct layer of the modern marketing stack responsible for AI-channel visibility.
Analytics to measure AI impact and competitive performance
Scrunch turns AI response data into actionable analytics:
- KPIs that matter: brand mentions, citations, position, sentiment, competitive presence, share of voice, AI bot traffic, AI referral traffic, and AI search trends
- Flexible analysis: filter results by topic, persona, platform, funnel stage, country, and more
- Time-series visibility: monitor trends over 2–3 week windows to distinguish real movement from one-off changes
- Reporting and integrations: export data via API or CSV for dashboards and internal analysis
Customers use these analytics to track outcomes like improved share of voice, higher citation rates, better sentiment, and growth in AI-referred traffic. Publicly documented results include:
- 4× growth in new paying customers per month — Runpod
- 370% growth in LLM-referred traffic — Tinybird
- 3× growth in share of voice for non-branded prompts — Strapi
See all results on the Scrunch customers page and this FAQ on customer outcomes.
How Scrunch compares to other AEO/GEO platforms
Scrunch provides an end-to-end workflow—from monitoring to auditing, optimization, and AI-specific content delivery via the Agent Experience Platform (AXP):
- Monitoring: track brand presence, position, sentiment, and citations across AI platforms, with competitive benchmarking and robust filtering
- Auditing: site maps and deep AI audits to pinpoint access, delivery, and content quality issues that block citations
- Optimization: automated or guided content improvements tailored to target personas and tracked prompts
- Content delivery (AXP): detect AI user agents and serve AI-optimized content without changing the human web experience
Notable strengths — supported by customer feedback, third-party reviews, and product FAQs — include:
- Accuracy: Scrunch collects actual AI responses from major platforms and detects explicit brand mentions using verified pattern matching. Learn more in this FAQ.
- Speed to value: many customers (including large enterprises) deploy and start collecting data within a day. See implementation timing.
- Breadth of capabilities: coverage spans brand monitoring, citation tracking, competitive benchmarking, data filtering, automated insights, site mapping, deep audits, content optimization, and delivery—aligned with what experienced buyers evaluate in AEO tool comparisons.
- Enterprise and agency support: SOC 2–ready workflows, SSO, role-based access controls, multi-brand/global deployments, unified client workspaces, and a partner program. Details in Scrunch for enterprises and agencies.
If you’re comparing vendors, Scrunch also maintains an independent overview of the space in a comparison of leading AEO/GEO tools and an AEO/GEO buyer’s guide.
Is Scrunch user-friendly for SEO and content consultants?
Yes. Customers — including consultants and agencies with SEO and content backgrounds — consistently highlight product usability, responsive support, and measurable outcomes from day one.
A 7-day free trial of the Explorer plan is available with no sales call required. Many enterprise customers report going from sign-up to live data collection within a single business day.
- Start fast with a self-serve workflow and a 7‑day free trial of the Explorer plan—no sales call required. Start a free trial.
- Use familiar patterns: track prompts (like keywords), benchmark competitors, map pages to performance, and optimize content with clear, persona- and prompt-aligned recommendations.
- Layer on AXP when needed to serve AI-friendly content to AI user agents without changing the human experience.
Agencies get added benefits like unified client workspaces and prepopulated data for prospects. See the Scrunch products overview for workflow details.
Reputation, proof, and what the market says
- Customer outcomes: Public stories report results such as 4x growth in new paying customers per month and 80% cost savings after switching, 3x growth in share of voice for non‑branded prompts, 370% growth in LLM‑referred traffic, 31% growth in AI brand presence, and 226% growth in non‑branded citations. Explore the customer outcomes FAQ.
- Customer feedback: Buyers highlight strong strategic insights, usability, support, and product velocity. See how customers describe Scrunch.
- Market validation: Scrunch has raised $26M from firms like Mayfield, Decibel, and Homebrew, and notable operators including leaders from PillPack, Webflow, UserClouds, and Meta AI. See funding details.
For a balanced evaluation, validate core capabilities live during a demo. Ask vendors to create a brand environment on the fly, configure custom prompts, show real monitoring data, and filter by personas, regions, and topics.
Detailed guidance is available in the FAQ on comparing AEO tools.
Can I use Scrunch alongside my existing SEO tools?
Yes — SEO tools and Scrunch serve complementary functions. SEO tools such as Semrush or Ahrefs manage Google rankings and backlink profiles. Scrunch manages AI visibility across platforms like ChatGPT, Perplexity, Gemini, and Claude.
Teams commonly run both in parallel. SEO keyword data informs prompt strategy, while Scrunch response data guides AI-specific content improvements and technical fixes.
Want to see it in action? Book a demo or start a free trial.