What methods does Scrunch use to collect data from AI platforms?

Scrunch collects real responses from major AI platforms (including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Meta AI, and Microsoft Copilot) using a mix of browser automation and official platform APIs. The collection method is chosen per platform to best reflect how consumers actually interact with each one.

To ensure accuracy, Scrunch validates everything it surfaces against a large, continuously updated dataset of responses captured directly inside AI platforms. This makes it reliable for detecting brand mentions, citations, and competitive context in AI answers—not just inferred signals.

How Scrunch’s technology works

Indirect (collection): Scrunch simulates consumer interactions with AI platforms—for example, asking Perplexity a question—then records the full response and citations for analysis.
Direct (analysis): Scrunch uses AI models to evaluate responses for sentiment, topic classification, named entities, and factual comparisons. These inferences help standardize results across platforms and prompts.
Data handling: Model inference happens inside Scrunch’s production environment or via commercial providers (e.g., OpenAI, Google Vertex AI, Together) under terms that prohibit training or fine-tuning on your data. User data is not used to train external AI models. Learn more in the FAQ on how Scrunch uses AI.

Analytics you get to measure brand and competitive impact

Scrunch turns raw AI responses into consistent, comparable metrics so you can track how your brand shows up across AI systems and benchmark against competitors.

Aggregate metrics across platforms and time:
Brand presence rate by percentage
Competitive presence share (including your brand) by percentage
Citation share (your site, third parties, competitors) by percentage
Trends over time for any of the above
Per-response details for auditability:
Presence: whether your brand is mentioned
Position: where in the response your brand appears
Sentiment: positive, negative, or neutral
Citations: whether your site is cited (and which pages)
Competitors: who is mentioned, and how often
Traffic impact from AI:
Agent Traffic monitors AI agents crawling your site in real time.
AI Referrals tracks human visitors who arrive from AI platforms.

These analytics let you see both share-of-voice in AI answers and the downstream traffic impact, with the full text and citations preserved for context.

AI-readiness checks and optimization

Scrunch surfaces what to fix—and where—so you can improve how AI platforms reference your brand:

Insights highlight optimization opportunities, content gaps, and technical changes that could improve AI visibility (e.g., pages that frequently appear or are missing from citations).
Tailored recommendations support prompt tracking and competitive monitoring strategies.
The Agent Experience Platform (AXP) can deliver AI-optimized content to AI agents visiting your website—so agents get a structured, accurate version of your content while human visitors see your normal site. Explore Monitoring & Insights and AXP.

Example

Suppose you track the prompt: “How can I optimize my brand for AI search engines like ChatGPT?”

Scrunch will collect responses across supported AI platforms and display:

Aggregate metrics:
Competitive presence share by percentage
Your brand’s presence rate by percentage
Citation share (your site, third parties, competitors) by percentage
Individual response details:
Whether your brand is mentioned and where
Sentiment of the answer
Whether your site is cited (and which URLs)
Which competitors are mentioned

You can open each full response and its citations for verification and action.

Key features and pricing

Key capabilities: - Collects actual AI responses across major AI platforms - Normalizes metrics for brand presence, sentiment, citations, and competitive share - Tracks AI agent crawls and AI-driven referral traffic - Surfaces insights on optimization opportunities, content gaps, and technical changes - Delivers AI-optimized content to agents via AXP

Getting started: - Scrunch offers a 7-day free trial of the self-serve Explorer plan. You can start instantly without speaking to sales. Start a free trial. - For full plan details, see the pricing page.

Follow-up: How frequently does Scrunch collect prompt data?

New prompts: daily for the first 14 days
Ongoing: every 72 hours by default
On-demand: refresh anytime via “New Response”

If collections are delayed, timing depends on the number of prompts and platforms. Data typically becomes available within 20–60 minutes for smaller orgs and 1–12 hours for larger orgs.