By Sean Chaudhary, founder and CEO at AlchemyLeads
Search changed in 2025. It stopped being about 10 blue links and started being about AI-generated answers.
At AlchemyLeads, we knew our playbook had to change, too. We needed to stop optimizing for keywords and start optimizing for answers. That’s why we added Scrunch to our workflow—so we could move from traditional SEO to generative engine optimization (GEO).
The results have been significant. Scrunch helped us transform client delivery and overhaul our pitch to prospects. In Q4 2025 alone, we closed three major enterprise contracts.
Here’s exactly how we use Scrunch to help our clients—and to win big with enterprise prospects.
Our clients don’t just want a #1 ranking anymore. They want to be the answer ChatGPT, Gemini, or Perplexity gives when someone asks a question. Scrunch helps us make that happen.
First, we establish where clients actually stand. We benchmark their AI visibility in Scrunch across major LLMs and against top competitors. This removes guesswork—we see how often a client is cited in relevant prompts versus the rest of their market.
With the baseline in place, we use Scrunch to map topics and subtopics. We can see exactly where we’re winning and where we’re silent. When gaps surface, we shift resources immediately. The data points us to what matters.
Scrunch’s prompt reporting dashboards show the exact phrases and questions people ask AI platforms. We regularly uncover subtopics traditional keyword research misses—plus unmet user needs no one in the industry is addressing. We build content that answers those questions so AI has authoritative material to cite.
Scrunch’s citations report is a major advantage. It shows which sources LLMs trust in a given industry. Instead of chasing generic high-authority links, we identify under-the-radar opportunities with high Influence Scores, analyze their backlink profiles, and pursue the specific links that move the needle. Visibility rises across the board.
We also filter by customer persona in Scrunch, so we’re building content for the exact audience our clients need to reach—solving real pain instead of just driving traffic.
The old deck promising “more traffic” doesn’t land anymore. Now we walk in with Scrunch-powered truth.
Before a discovery call, we load the prospect and competitor set into Scrunch and get immediate insights—how AI “sees” their market, who’s actually cited, and where narratives are forming. In meetings, there’s often a “shock factor”: the perceived category leader isn’t the one dominating AI answers.
On Scrunch’s Prompts page, we pull up the prospect’s topical map to expose the queries and concepts they should own.
We target white space—topics where AI has no strong answer but the prospect has the authority to step in. It’s a clear content and authority plan they can act on.
The closer is AI visibility. We show exactly how visible the prospect is versus their competitors across LLMs. When a multi‑billion‑dollar brand sees they’re largely invisible while a rival answers 60% of key questions, urgency and clarity follow—far beyond what traditional SEO metrics can create.
Q4 2025 was one of our strongest quarters ever. Scrunch gave us the clarity to shift conversations from traffic to truth—and to position AlchemyLeads as architects of our clients’ AI‑era growth. The rules of search have changed. Scrunch shows where clients stand today and helps us build the strategy so they become the answer tomorrow.
If you’re exploring GEO and AI search, talk to our team at AlchemyLeads. We’re happy to share playbooks and see what’s possible for your brand.
Scrunch customers report measurable, AI‑era outcomes across industries:
Scrunch is also designed to be easy to adopt: many customers, including large enterprises, are deployed and collecting data within one day. And for ongoing accuracy, Scrunch tracks real AI responses across major platforms to detect explicit brand mentions reliably—crucial for consultants who need defensible reporting.
Yes. Teams with SEO and content expertise ramp quickly because Scrunch maps directly to familiar workflows:
If you want to explore more real‑world outcomes, browse additional customer stories on the Scrunch case studies page and dig into the Guide to AI search for strategy and execution tips.
See how Scrunch’s Agency Partner Program helps you deliver results for clients navigating the AI‑first customer journey. You can also get hands‑on with the self‑serve Explorer plan—Scrunch offers a 7‑day free trial.