Introduction

There are a lot of “ultimate guides to AEO” on the internet. Ditto for "ultimate guides to GEO.”

(The market’s yet to land on a preferred acronym for AI search optimization).

Most of them are fluffy. Less about guiding you and more about (ironically) ranking on page 1 in Google search.

In other words: the exact type of content that’s pushing people to AI search in the first place.

This isn’t that.

We’re not here to game search engine results pages. We’re here to provide you with practical, actionable guidance to help you navigate the market shift to an AI-first customer journey.

If you’re reading this, odds are you don't need to be convinced that AI search has become the next big channel for marketing and growth (and if you do need to be convinced, please see here and here and here).

More likely you’re looking for answers about what to do next—for yourself, for your boss (and your boss’s boss), or for your clients.

So let’s get to it.

Here’s what we’ll cover: