Strategy

How do I create AI-optimized pages for my website?

Also asked as
  • How do I make pages that AI platforms will read and cite?
  • Can I build webpages designed for AI agents?

Scrunch recommends creating AI-optimized webpages in two ways: Update existing content via Site Optimization and deliver AI-optimized versions of page content via Agent Pages.

Additional context: AI-optimized pages are clean, server-rendered HTML with no JavaScript dependency—designed for how AI agents actually read and parse content.

Image from Site Optimization tab in Scrunch

Example

For example, imagine a Scrunch user wants to make their product pages more visible in AI search. They have two paths depending on their goals and resources:

1. Optimize existing content: Use Site Optimization recommendations to restructure and enrich content for AI.

2. Deliver an AI-optimized version directly to LLMs: Enable Agent Pages to detect AI agent traffic at the CDN level, then serve a technically optimized version of content while humans see the original site.

Site Optimization improves underlying content quality. Agent Pages makes content AI-friendly while preserving the human experience.

Follow-up question: Do I need to rebuild my website to create AI-optimized pages?

No, Agent Pages works at the CDN level to serve an AI-optimized version automatically—no code changes, redesigns, or framework migrations required. Existing pages stay intact.

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