Enterprise-ready is a mindset, not a checklist

When you talk about enterprise-readiness, you’re really talking about two things:

1) A combination of features and functionalities—the security and governance prerequisites to doing business with a company big enough to have security, procurement, and legal teams.

2) A mindset and commercial orientation.

The first is table stakes (and what usually comes to mind).

The second is equally if not more important, because enterprise companies will never not have very particular ways of working and very particular requests.

We originally started writing this post to satisfy point No. 1—to create an artifact highlighting the checklist of capabilities enterprise customers can expect from Scrunch.

But I realized it’s also a chance to talk about point No. 2—and why that’s a differentiator for our customers.

So let me get the first part out of the way.

Then we can get to the parts beyond the checklist—the parts that really matter to the enterprise, in my experience.

Scrunch was built enterprise-ready from the beginning

If you have experience in SaaS, you can probably recite the enterprise feature checklist in your sleep:

✅ SOC 2 Type II compliance
✅ SAML and OIDC-based SSO
✅ Role-based access control
✅ Flexible API integrations
✅ Analytics and reporting
✅ Audit logs
✅ GDPR compliance
✅ Enterprise support and SLAs

We have all of that (you can read about it here). In fact, Scrunch marks the third time I’ve built these types of features from the ground up.

Part of the reason why is the design partners we worked with before emerging from stealth. Many of them were enterprise companies operating in highly regulated industries.

You see that reflected in our current customer base. Compliance-sensitive enterprises like ADP, Akamai, Lenovo, and NatWest are all Scrunch customers.

The other part is that my co-founder Chris and I both come from enterprise-heavy backgrounds.

We’ve won hundreds of enterprise deals at past companies, and personally been on hundreds of phone calls with enterprise CISOs to share why (or why not) we’d be the right partner given their requirements.

Being easy to work with—enterprise or not—was one of the core philosophies Chris and I discussed when starting Scrunch.

Many of our competitors don’t have the types of enterprise features I listed above, but they will.

Security and governance parity is an eventuality because it’s a must-have.

But here’s the thing: Those features on their own are a checklist. Knowing what enterprises actually need is not.

Flexibility—in product and people—is everything in the enterprise

Enterprise companies often ask you to do out-of-left-field stuff. That is, go outside the bounds of what you’d see in a boilerplate MSA.

We decided early on that it wouldn’t slow us down. In fact, we’d make it a differentiator.

We designed Scrunch for teams that want to build bespoke systems, apps, and automations on top of our data, not purchase another canned workflow creator.

Need to create custom reporting dashboards using our API and serve those insights up to cross-functional teams? No problem.

Need to manage and optimize globally across multiple brands, websites, regions, and languages? Not an issue.

Need to receive citation rankings for every website in a network of thousands of publishers? You got it.

Need to build integrations between our platform and your CRM to automatically spin up an environment for 10-plus clients a week with all brand and competitor details loaded in programmatically? We’ve got you covered.

The truth is that being the enterprise option too often means sacrificing on product. On innovation and usability.

Companies can get away with it because their enterprise customers don’t really have another choice.

We don’t operate that way.

But it’s about more than flexible APIs and snappy UX. It’s also about velocity.

The enterprise needs to move fast and not break things

Here’s a conversation I’ve had with more marketing leaders than you might think:

They tell me that they’re feeling pressure from their CEO/board. They need to get ahead of this AI search thing ASAP. And they don’t want security's insistence on things like corporate single-sign on to slow them down.

So they tell their security team that they’re moving forward without it, and security pushes back.

This is when we jump in and let them know that they don’t need to worry.

We’ve gotten SSO live for new customers the same day they signed the contract on multiple occasions. In fact, many of our customers are deployed on day one.

Large enterprises are notorious for moving slowly. But when it comes to AI search, they can’t afford to.

Teams feel the ground shifting beneath their feet. The enterprise is no different. Everyone’s racing to stay ahead of AI search.

We designed our product to help them do that. And we designed our EPD team to ship at the speed they need.

Enterprise features can be replicated—enterprise DNA can’t

What does all this mean for the person reading this?

It means if you work at an enterprise company, you can rely on Scrunch for more than the standard enterprise checklist.

Yes, those features exist. Yes, you should feel confident about bringing us to your procurement team.

But you can also count on us for all the intangibles that aren’t in your RFP.

As someone who’s worked in the enterprise, built for the enterprise, and run several enterprise deployments, I know firsthand how much that really matters.

Most of the questions we get from enterprise companies are related to the obvious signifiers. We’ve never lost a deal because of those, but that’s not really a high bar to clear.

What’s more important to me is that we never lose a customer because another vendor offers better flexibility, user experience, velocity, or technical innovation.

Because that's the difference between checking a box and actually moving the business forward.

Get started with Scrunch

Enterprise readiness isn’t just about compliance—it’s about confidence. Confidence that your teams can move fast, stay secure, and adapt to what’s next. And that’s just what Scrunch delivers.